Audiences, not guesses
We define exactly who should see you — by interest, behaviour and lookalikes of your best customers — and skip everyone else.
Services / Meta Ads
Your next customerisn't searching yet.
Facebook and Instagram reach people before they know they need you. That's a different craft from search — and when it's done well, it fills the top of everything else.
The story so far
Nobody opens Instagram to shop. And yet.
People scroll to relax, and somewhere between two videos they discover a hotel, a product, a service they didn't know existed an hour ago. That discovery isn't an accident — it's an ad that respected their attention: right audience, honest promise, creative that doesn't feel like an interruption.
Our approach is unglamorous and it works: several campaign variants tested in parallel, losers paused early, budget consolidated into what performs, and a pixel that tracks the full journey from first scroll to final purchase. That's how a €680 test month turned into €10,000 of tracked bookings for one of our hospitality clients.
In plain terms: Meta Ads is the single system that buys and measures both Facebook Ads and Instagram Ads from one account, because Meta owns both platforms. People search for «Facebook Ads Cluj» or «Instagram Ads Cluj» and mean the same job — one media buyer, one pixel, one budget, two surfaces. We run it from Cluj-Napoca for clients in Romania, Italy and Switzerland.
In practice
What we build for you
Creative that earns its place
Visuals and copy people don't scroll past. Tested in variants, kept only if they perform.
A funnel, tracked end to end
Pixel events from first view to purchase, so remarketing hits warm interest instead of strangers.
Test, prune, scale
Small budgets prove what works; winners get the money. No burning budget on hope.
Common questions
Meta Ads, answered.
What's included in Cittago's Meta Ads service?
You get audience targeting by interest, behaviour and lookalikes of your best customers; tested ad creative and copy kept only if it performs; a pixel tracking the funnel from first view to purchase; and remarketing. Budgets go to winners, not to hope.
How is Meta advertising different from Google Ads?
Google Ads captures people already searching for you; Meta reaches them before they know they need you. Facebook and Instagram create discovery between two videos, filling the top of the funnel. Cittago treats both as one connected system, so demand created on Meta carries through.
How does Cittago decide which ads to run?
Several campaign variants run in parallel on small budgets. Losers are paused early, and budget consolidates into what performs. The pixel tracks the full journey, so remarketing reaches warm interest rather than strangers. It's test, prune, then scale the winners.
Is this suitable for a small business, and where do I start?
Yes. Cittago is a boutique, senior-only team in Cluj-Napoca serving six countries in English, Italian and Romanian, working with small budgets that prove what works before scaling. Start with a free 30-minute analysis of your audience, creative and funnel, scoped to your goals. No obligation.
Do you run Facebook Ads and Instagram Ads separately?
No, and you should not pay anyone who does. Facebook Ads and Instagram Ads are bought in the same Meta Ads Manager, from one campaign structure, with one pixel and one budget. Splitting them into two «services» doubles the reporting and halves the learning data each campaign gets. What we do split is the creative: a vertical video that works in Reels rarely works as a Facebook feed image, so the placements share a budget but not an asset.
Do you work with businesses outside Cluj-Napoca?
Yes. The studio is in Cluj-Napoca and that is where the media buying happens, but Meta Ads has no geography of its own — we set the delivery area to your actual catchment, whether that is one city, one county or three countries. Our current Meta accounts run in Romania, Italy and Switzerland. If you are local to Cluj we will also meet you; if you are not, nothing about the work changes.
A fair first step
Start with a free ads analysis
Thirty minutes with a senior strategist, no script and no pitch. We'll look at your audience, your creative and your funnel — or sketch all three from zero — and leave you with a plan worth keeping.
Request the free analysisNo obligation and no chasing afterwards. If we're not the right fit, you'll leave with better questions to ask whoever is.
15 years · 5.0 on Google · 56 brands · 11.4× average return on ads · 6 countries
What clients say
